CONTENT TYPE HUB

On this post we are going to cover stage four of the Abundance and Freedom mastery series, and talk about a CONTENT TYPE HUB.

If you missed PART THREE you can go back and check it out here!

I’m going to cover the content type hub that is the central point of all your content interactivity online

and plays an extremely important role in making our marketing strategies work and driving search engine rankings.

This series will be done over a few posts linked to this one, so be sure to read to the bottom to find the link to the next stage.

OR if you are ready, or can’t wait, go straight to CONTENT CREATION now.

Right now I’m going to introduce you to one of the most important aspects of this whole training series.

Your content type hub, and that is your BLOG.

Your blog is the heartbeat of your business.

When i say this, i truly, truly mean it.

When i started blogging and understanding the reasons for doing it, my traffic literally went through the roof.

I started getting leads coming to me every single day on autopilot.

And i started sponsoring more and more people.

I started getting affiliate commissions and checks in the mail.

I will show you how to USE YOUR BLOG

AS a content type hub

for publishing and centralizing your custom content types

THAT YOU HAVE SPREAD ACROSS THE WEB.

 

This is extremely powerful.

 

Now before we get into this,

i just want to do a quick recap on what we covered in part three.

Remember, our foundational principles, the core concepts of marketing

and the web content guidelines that drive search engine traffic?

To re-cap, that is,

the specific content,

that is most relevant,

that has the most sites linking in,

basically gets to the top of everything.

 

So why use a blog as your content type hub?

 

Well, most of the websites that you see online

are what we call HTML websites (Hyper Text Mark-up Language).

HTML sites require knowing a whole bunch of programming,

Code for graphics and web pages and files,

and HTML websites are usually not updated very often.

Most of the time you see them with large corporate type of companies,

like virgin, Vodafone etc

Well, the difficulty with ranking html site’s,

is that the search engines really respond to new content.

And, html often relies on special software

and a whole lot of files to just make them run

with special codes to make it work,

and an experienced webmaster to pull all this together,

so it’s just not that efficient, to be updating it all the time.

Plus when you upload a file,

it usually takes weeks

and sometimes even months to be registered on the search engines to be ranked.

This is NOT an effective content type hub,

and definitely not for what we want to achieve.

 

Blogs are different.

They work perfectly as a content type hub.

For starters, they take advantage of web 2.0,

just like all of the high traffic sites such as social media sites

like Facebook, twitter, you tube and a lot of company replicated sites.

Well, with web 2.0 you can post and publish

all of your content types to your Blog

and the search engines pick it up

immediately and automatically

via what’s called a PING.

And this happens EVERY TIME you put new content up on your Blog.

This is why a blog is SO powerful,

and such a great content type hub.

 

Content type hub – Search engine traffic.

 

A search engines purpose is to provide their customers

with the most amount of up to date and relevant content.

 

IE: Take the No. 1 Search Engine, Google!

Its primary purpose is to help users,

find what they’re looking for right?

So, if someone is searching for a specific topic,

and you have content that matches what they are looking for,

then Google will direct them to your Blog.

 

Google LOVES blogs.

People also love blogs

and they will actually come to your blog all the time.

 

They’ll subscribe to your RSS feed,

connect with you through your twitter and Facebook links,

and any other site or activity you’ve got linked in to your blog.

Your blog is your central content type hub,

for everything that I’m going to teach you.

 

How do you use your Blog for online business?

 

Well this is what I cover in more detail

in further steps of the

Abundance and Freedom mastery series,

but basically all you need to know at this stage is,

Original content is the key

 

to getting great results online.

 

In the core concepts of marketing

I showed you the important aspects required in your content

to make it SEO friendly.

 

In Web content guidelines,

I showed you different types of content that you can create and use all across the web,

and your blog is your content type hub,

the central control point for all of your types of content

and where you will carry out the

3 steps to online marketing.

Step 1 is to simply generate traffic.

Then step 2 is to turn that traffic into leads.

 

And once they become a lead,

then they start to move through your sales funnel.

And that’s where step 3 comes in,

where you start to profit from generic offers.

 

 

 

So that’s how we’re going to use your blog to build your business.

 

My business partner, David wood, made a great video that sums it up perfectly.

Don’t worry if you don’t get the full picture just yet,

as i cover all of this in the Abundance and freedom mastery series.

 

In the next part, content creation, i tell you how to create winning content

for your blog to get ranked high on the search engines.

 

If you don’t already have a blog, you can set one up from scratch,

but that is a whole training series all by itself,

and you will need to get a domain, hosting,

and then learn how to build it and set it up to be seen by the SEO’s

to have even a chance of getting traffic.

This can take months, and cost a pretty penny,

before you can even start blogging and marketing.

Then you have to build up the sites recognition,

which only comes with time and activity.

 

And you will probably have pulled your hair out

getting over the technical issues that come with this task.

Or,

you can save yourself ALL the cost, time and hassle

and get your own content type hub,

and aged blog platform here.

Your own Authority site,

pre set-up with advanced tools and plug in’s

that’s ready for you to just start blogging,

marketing and

making money.

And i will show you how to do the rest on my blog.

The next Stage of the Abundance and Freedom mastery series

covers CONTENT CREATION. Go there NOW

 

http://brett-jackson.com

brett@brett-jackson.com

+27828212650

Skype: suchagem1

 

 To your Success!

 

Web Content guidelines

On this post we are going to cover Part three of the Abundance and Freedom mastery series, Web content guidelines. If you missed PART TWO you can go back and check it out here!

I’m going to cover the web content guidelines that make our marketing strategies work and play a huge role in driving search engine rankings.

This will be done over a few posts linked to this one, so be sure to read to the bottom to find the link to the next stage.

OR if you are ready, or can’t wait, go straight to CONTENT TYPE HUB now.

In the realm of internet marketing, everything starts and ends with CONTENT.

The web content guidelines in this post are merely an overview of the different ways that you can use original content to promote and market ANYTHING on the internet.   The MOST important part of the process is, you have to figure out what your message is to the world. And then do some types of content analysis to determine the best way to get YOUR unique content seen.

Here are a few Web content guidelines and

content marketing types.

 

Note:

These web content guidelines may be redundant for people that have been marketing for a while, but let’s just go through it. It’s important if you want relevant targeted content for your site.

You can market content via:

Web content guidelines – Blogging Your blog, where you make consistent posts, and upload new content to your blog everyday. This can be in the form of written, graphic or video content.   I cover blogging in a separate post. What a blog is, how it works, why it’s so important (and effective) and how you can use it for online marketing. Where everything starts and ends with content, your blog is your central point of contact that connects all the dots. It’s like web content mining and your blog is the GOLD.   Web content guidelines – Articles   You can create content in the form of articles and place them in article directories. I will show you how to “spin” the content in these articles so that your content is 100 times as effective, and also how to submit them to 1000’s of directories at the click of a button.   Web content guidelines – video’s   You can create content in the form of Video’s use video marketing platforms and techniques.

This is one of the most powerful ways to market.

Especially if you are great in front of a camera, and if you’re not, I’ll actually show you a way that you can utilize this and not be in front of a camera until you are comfortable. But online video marketing is one of the best ways to get a huge following really quickly.   Web content guidelines – Social Bookmarking   You can do social bookmarking on social sites like DIGG, Posterous, linked in, stumbleupon and MANY more. And, i would even consider Twitter as a form of social bookmarking because marketers use twitter to say, here’s my content, and they put their blog link up on twitter for basically anyone who’s following them to see.   Social bookmarking sites are sites where viewers rate what content should be viewed on the site. So in other words, you go onto DIGG and you rate a website by putting your little digg sign next to the content, and the more people digg that site, the more bookmarks it has, the higher it gets ranked in the search engines and the faster it goes. They all work in a similar fashion. Needless to say, the more social bookmarking sites you have content on being shared, the further you get pushed up on the search engines and the more traffic you get to your content. Social bookmarking is a very fast way to syndicate your content. In my content promotion blog post, Im going to show you how you can bookmark your content to over 50+ different sites instantaneously, and you can do it for my favorite four letter word. FREE.   Web content guidelines – Syndication   Your content can also be syndicated. This is something that you don’t have much control over, but it’s a powerful concept. Syndication is simple. If you write really good content, another blogger picks up on it, and says, this person wrote a really great article, go check it out, and they link back to your site. Or they take your article and they copy and paste it on their site and then they link back to your site as the original source. It boosts your rank in the search engines and it drives your site forward. I can show you ways to increase your content syndication 100 fold AND how to Automate most of it.   On my Blog I show you how to use ALL of the above platforms laid out in the web content guidelines to get your content seen by the masses, pushing you higher up the search engines, and drive traffic to your site, generating you leads, converting to sales, earning YOU money!   Web content guidelines – Getting to the top So! How does content creation get you to the top of the search engines? Well, it’s really simple! It’s in your definition of subject matter. In my previous post, I went over the Core concepts of marketing where I explained the importance of relevancy, popularity, originality and consistency.   If you combine these core concepts with the web content guidelines, then you have

the answer!

 

Its content which has the most sites linking in which is the most popular. From the most relevant pages, that is original content, gets to the top of EVERYTHING.

Let me repeat that, it is the content which has the most sites linking in which is the most popular. From the most relevant pages, that is original content, gets to the top of

EVERYTHING.

ALL THE SITES.

To the top of Digg, yahoo, google, all of the social bookmarking sites. It’s everywhere.   There are some other guiding principles that are behind it though!   The content that is on the most popular sites, with the most popular votes with the best site optimization, will win against ALL of the competition, if all of the factors are there.   So in other words, it is easier to rank a video on you tube, to the top of Google, because you tube is a very popular site. So if I write an article and I post it on my blog, and i have a few social bookmarking site links going to my blog. My blog will rank pretty high in the search engines. But if you have a you tube video and the same number of social bookmarking site links pointing to your youtube video, your video will rank higher than my blog because you tube is a much more popular site.

GET IT?

Now if, in addition to the social bookmarking site links, you were to make a video and link it back to your blog article, then the video would help your blog article rank even higher Don’t worry if you are not sure how to do this yet, I’ll help you do that later. Right now, we are going to go through the concepts to help you understand. Web content guidelines – So what can you control? The kind of content that you create! You could choose blogging, you can choose video’s. These are the two that i really recommend. The third thing i recommend is article marketing, to tie into your strategy. You can control how much content you create, depending on how much available time you have in the day. You can choose to use original content, or you could be like one of those people who just copies everyone else. It works to a certain extent, but i recommend coming up with as much of your own content as possible. You can control where you distribute your content and where you promote your content IE Social Book marking some aspects of content Syndication.

You can’t control what people think of your site, but you CAN control all of these other factors that influence how people see your site.

And if you can control all of these factors right, you can beat any competition out there and gain popularity over time, naturally on its own.   I hope these web content guidelines were helpful! The next stage of this abundance and freedom mastery series will discuss the purpose and function of a blog and how you can use it as your central control room or content type hub and bring all these aspects together. If you don’t already have a blog, you can get your own aged blog platform and automatic authority site here. Your own Authority site, pre-set up and ready for you to just start blogging, marketing and making money.

And I will show you how to do the rest, incorporating these web content guidelines AND MORE!

http://brett-jackson.com brett@brett-jackson.com +27828212650 Skype: suchagem1  
To your Success!